Since this is the month when mowing typically starts, post information
on your site about the safe and proper way to sharpen lawn mower
blades. Use the attention from this info to promote a STIHL-sponsored
demo on-site giving expert advice how to sharpen lawn mower blades.
You can also promote a special on free lawn mower blade sharpening
with the purchase of a trimmer or edger on select days.
Green and Orange Earth Day Sale:
Post information on your Facebook wall about recycling, composting,
and other environmentally friendly things you can do in your lawn
and garden. Use this information to promote specials on select environmentally
friendly equipment in honor of Earth Day.
Tips for May
May Flowers Photo Contest:
Host
a photo contest and invite your Facebook fans to post pictures of
their flower gardens in bloom. Encourage fans to vote for the best
garden and award a prize to the winner. Put up a display in your
store to promote the contest and encourage people to become a Facebook
fan to cast their vote. Print photos of some of the entries to add
to the display.
One Tough Mother Promo:
Prior
to Mother’s Day, invite your Facebook fans to send in pictures
of their mothers proudly displaying their gardens or working in
flowerbeds and on landscaping projects. Encourage the fans to include
a special Mother’s Day message and their mother’s e-mail
address. On Mother’s Day post the pictures and messages on
a photo page in the form of personalized Mother’s Day cards.
Send the card to the mothers for whom you have an email address.
With each card, include a coupon for select STIHL outdoor power
equipment or Precision Series™ hand tools, illustrating how
the lightweight design and comfort features make STIHL products
more manageable.
Ask the Experts:
Create
a photo page where people can post pictures and descriptions of
landscaping projects they are planning and any questions they may
have. Encourage your employees and other fans to respond with advice.
Select one or several “special projects” to feature throughout
the season with updates and photos that will allow the fans to follow
their progress. Although well suited for spring, this promo can
be used any time of year.
Tips for June 2010
Father’s Day:
Since
STIHL equipment is difficult to wrap, consider providing pre-wrapped
gifts with purchase of select STIHL equipment. These gifts can be
T-shirts or other STIHL OUTFITTERS™ merchandise, safety equipment,
yard care kits or accessories specific to the product purchased
(i.e., extra trimmer line with a trimmer purchase). Include in each
package a Father’s Day card congratulating the recipient on
their gift and a coupon to redeem in the future. Also include the
coupon with gift card purchases.
Many people buying STIHL products as Father’s Day gifts might
not know exactly what type of equipment to buy. Your Facebook page
provides an ideal platform for inviting questions and giving advice.
Encourage your fans to provide a description of what they think
would be needed or appreciated, and you can recommend appropriate
equipment for the task. Be sure to recommend accessories, too!
Have
an “Ugliest Tie” photo contest where dads can
post pictures of them wearing the worst ties they’ve ever
received as a Father’s Day Gift. Encourage fans to vote and
award a prize to the winner.
Host a “Drop-a-Hint” photo section on your page,
where fathers who are hoping for something specific for Father’s
Day can display a picture of their desired product. If they tag
themselves in the picture, it will show up on their own Facebook
page, allowing friends and family members to see it. Then they can
follow the link back to your page and obtain a special coupon.
As with the Mother’s Day promotion, prior to Father’s
day invite your Facebook fans to send in pictures of their dads
working on various landscaping or home maintenance projects.
Ask the fans to include a special Father’s Day message and
post the pictures and messages on a photo page in the form of personalized
Father’s Day cards. Encourage fans to include their dad’s
email address so the card can be emailed directly to them. With
each card, include a coupon for specials on STIHL products or services.
Host
a “Standing the Test of Time” photo page. Invite
fans to post photos or memories of building or landscaping projects
their dads worked on when they were children reflecting how they
have withstood the test of time. You could also include a humorous
variation inviting pictures and stories of projects that did not
go as planned or were never finished. Give prizes to the longest-lasting
and funniest. Print some of the photos and stores and put up a store
display promoting the contest. Encourage people to become a Facebook
fan to cast their vote.
Best Lawn In Town Photo Contest:
Invite
your Facebook fans to post pictures of their lawn and summer landscaping,
and encourage fans to vote for the best garden. Award equipment
to the winner and coupons to all entrants. Have a display up in
your store advertising the contest and encourage people to become
a Facebook fan to cast their vote.
First Tomato of the Summer Contest:
For
many gardeners, being the first to have a ripe tomato for the season
is quite a competition. Use your Facebook site to offer a prize
to the first person who brings in a ripe tomato from their garden
(with proof). Encourage Facebook fans to post pictures of their
tomatoes periodically to show their progress.
Tips for July 2010
Preparing for the 5th of July:
For
states where fireworks are legal, post a link to the “Winds
of Change” video from STIHLusa.com promoting STIHL blowers
on your Facebook page.
Use this information to illustrate how easy STIHL blowers can make
cleaning up the mess of sticks and paper left behind after Fourth
of July fireworks.
Facebook Tip for August
End of Summer Photo Contest:
Since
gardens bloom at different times throughout the summer, host a
summer-long garden photo contest where people post pictures of
their gardens. In August, select the best photos and encourage
Facebook fans to vote on the best garden with a prize going to
the winner at the end of August. Put up a display in your store
advertising the contest and encouraging people to become a Facebook
fan and vote.
Tips
Archive
Host
a photo contest and invite your Facebook fans to post pictures of
their flower gardens in bloom. Encourage fans to vote for the best
garden and award a prize to the winner. Put up a display in your
store to promote the contest and encourage people to become a Facebook
fan to cast their vote. Print photos of some of the entries to add
to the display.
Prior
to Mother’s Day, invite your Facebook fans to send in pictures
of their mothers proudly displaying their gardens or working in
flowerbeds and on landscaping projects. Encourage the fans to include
a special Mother’s Day message and their mother’s e-mail
address. On Mother’s Day post the pictures and messages on
a photo page in the form of personalized Mother’s Day cards.
Send the card to the mothers for whom you have an email address.
With each card, include a coupon for select STIHL outdoor power
equipment or Precision Series™ hand tools, illustrating how
the lightweight design and comfort features make STIHL products
more manageable.
Create
a photo page where people can post pictures and descriptions of
landscaping projects they are planning and any questions they may
have. Encourage your employees and other fans to respond with advice.
Select one or several “special projects” to feature throughout
the season with updates and photos that will allow the fans to follow
their progress. Although well suited for spring, this promo can
be used any time of year.
Since
STIHL equipment is difficult to wrap, consider providing pre-wrapped
gifts with purchase of select STIHL equipment. These gifts can be
T-shirts or other STIHL OUTFITTERS™ merchandise, safety equipment,
yard care kits or accessories specific to the product purchased
(i.e., extra trimmer line with a trimmer purchase). Include in each
package a Father’s Day card congratulating the recipient on
their gift and a coupon to redeem in the future. Also include the
coupon with gift card purchases.
Have
an “Ugliest Tie” photo contest where dads can
post pictures of them wearing the worst ties they’ve ever
received as a Father’s Day Gift. Encourage fans to vote and
award a prize to the winner.
Host
a “Standing the Test of Time” photo page. Invite
fans to post photos or memories of building or landscaping projects
their dads worked on when they were children reflecting how they
have withstood the test of time. You could also include a humorous
variation inviting pictures and stories of projects that did not
go as planned or were never finished. Give prizes to the longest-lasting
and funniest. Print some of the photos and stores and put up a store
display promoting the contest. Encourage people to become a Facebook
fan to cast their vote. 
Invite
your Facebook fans to post pictures of their lawn and summer landscaping,
and encourage fans to vote for the best garden. Award equipment
to the winner and coupons to all entrants. Have a display up in
your store advertising the contest and encourage people to become
a Facebook fan to cast their vote. 
For
many gardeners, being the first to have a ripe tomato for the season
is quite a competition. Use your Facebook site to offer a prize
to the first person who brings in a ripe tomato from their garden
(with proof). Encourage Facebook fans to post pictures of their
tomatoes periodically to show their progress. 
Since
gardens bloom at different times throughout the summer, host a
summer-long garden photo contest where people post pictures of
their gardens. In August, select the best photos and encourage
Facebook fans to vote on the best garden with a prize going to
the winner at the end of August. Put up a display in your store
advertising the contest and encouraging people to become a Facebook
fan and vote.