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Making the Most of Your Web Presence
Combine Brick-and-mortar with Click-and-mortar
Whether it’s a STIHL PowerChord website or an independent site
created for you by a local business, there’s one absolute truth
about websites that too many people ignore — you get out of it
what you put into it. Ignore your website and it will pretty much ignore
you.
Your business is “local.” You could care less if a homeowner
in Bora Bora knows where you are. What you need, then, are local avenues
to establish your website. Then, once your website is easy for local
consumers to find, the site will start paying for itself.
Here are some very simple, common sense things you can do to put your
website to work.
Add your website address (your domain name) to all company literature:
- business cards
- invoices
- stickers
- envelopes
Never print anything — a flyer, a newspaper ad, anything —
that doesn’t have your website domain on it!
Customize your PowerChord website to attract online visitors. And don’t
forget to announce upcoming events on your PowerChord website in your
Store News area.
Mail out a letter or flyer announcing your STIHL/PowerChord website
Include flyers with shipments and in-store customer’s shopping
bags
Add your PowerChord website address to your e-mail signature
Request links from other website which you are a member:
- Chamber of Commerce
- Business Organizations
- Merchant’s associations
- Trade Associations
- Local web directories
Make
Sure your Business is registered with "Google Local" Click
to learn more. It's a free, easy way to make sure that your business
appears whenever anyone does a local Google search.
A Little Effort Really Pays Off
Dealers who use their website in local promotions; who create links
from their primary website to their PowerChord site; and who register
the URL with regional and community online Business directories see
more than five times as many visitors to their site and receive several
inquires a week that can be directly traced to their PowerChord site.
A recent survey showed that of retailers who had an online web presence…
63% had website information on the store receipt
50% posted it on the retailer's main door
38% at the cash wrap
25% on shopping bags
Important!
If you have a primary business website separate from your STIHL PowerChord
site, make sure that your main website links to PowerChord and that
your PowerChord website links to your main site.
The address your website links should point to is the PowerChord URL
shown in your welcome/renewal letter.
PowerChord allows web visitors to research STIHL products and DSRP pricing
(if you choose to make pricing available). Let your potential customers
make their buying decisions from a web page branded with YOUR DEALERSHIP
INFORMATION, including your phone number and email address. Why on earth
would you send potential customers anywhere else?
If you have questions about your domain name, customizing your PowerChord
site, or linking your PowerChord site with your company website, or
any other issue, call Connie Bennett at 573-238-2675 ext 255.
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